Four words
Cleared when the whole 95% interval sits at or above the bar you set.
Not cleared when the whole interval sits below the bar.
Too close to call when the interval straddles the bar.
Not enough responses when fewer than ten answers are in. That is not a result.
One missed bar
The overall verdict takes the hardest result among the bars you turned on. A bar you left off is not tested — it cannot carry the study and it cannot sink it. One “not cleared” sinks it. One “too close to call,” with nothing worse, leaves it too close. “Cleared” means every bar you set has cleared.
Winning the pick is not enough. In the example report, the new label cleared head to head and missed price. The study is not cleared.
Under ten
Confidence is 95%, fixed by Dough. You set the bars. You never set the confidence. Under ten completed answers, a concept bar reads “not enough responses.” Everyday competition on a claimed product waits until the choices are thick enough to be a pattern.
See it work
The short version is above. The full visual rulebook — who sets what, freeze, standing vs study — is onMethod. Or open the simulated Keel Lemon Water report.