Product · Concept tests
One new design against the pack you have to beat. A verdict that can say no.
Shoppers see both on a screen and pick. You set the bars before anyone starts. The report says cleared, not cleared, too close to call — or not enough responses.
SimulatedKeel
Keel Lemon Water
OverallNonot clearedOne missed bar fails the study
Head to head65of 100 · clearedPrice at $2.49 did not clear
Bars set first — frozen after the first shopper starts95% confidence — Dough’s; you set the bars
See the report preview ↓- 01Set the barsAgainst current pack or one competitor — before anyone starts
- 02Shoppers chooseOn a screen. The report says whether it cleared.
When to use a concept test
Three questions a screen answers before you print.
- New label / packDoes the new design beat your current bottle?
- One competitorCan you clear the rival you actually have to beat?
- Before you commitA verdict that can say no — while change is still cheap.
Why a concept test
Looking is not the same as using it at home.
Concept test
Two designs on a phone. Shoppers pick from looking.
You are hereWhat you get back
A report that can say no.
Live preview of the real concept report in the brand portal. Simulated fixture. Not a client study.
Ready to test a pack?
Tell us the design and the benchmark. A person reviews every request and writes back.