For delivery partners
Dough builds approved, preference-mapped carts of fresh and packaged food.
Dough never touches a product.
Every cart Dough delivers has been built from a user's declared food preferences — then reviewed and approved by that user before transmission. What arrives on the other side is not intent. It is a decision already made.
How it works
Dough's preference engine maps what users actually want across 600,000+ fresh and packaged food products — using an ELO-based ranking system, the same methodology used to rank competitive chess. Every cart is the output of that intelligence.
The delivery partner receives a pre-approved, user-confirmed grocery list. Clean handoff. No ambiguity.
Dough users compare fresh and packaged food products in head-to-head preference battles. Two options. One honest choice. Repeated over time across every grocery category.
Every choice sharpens the preference map. Dough builds a precise picture of what each user actually wants across 600,000+ indexed fresh and packaged food products.
Dough curates a personalized grocery cart from those declared preferences. The user reviews it. The user approves it.
Dough transmits the approved cart to the delivery partner. Dough never holds inventory. Dough never interacts with fulfillment. Dough builds the list. The delivery partner delivers it.
The data behind every cart
Most purchase intent data is backward-looking. It tells you what someone bought — not what they actually wanted. The gap between those two things is where grocery waste, abandoned carts, and substitution requests live.
Dough captures something categorically different. When a user chooses between two products they genuinely know, with nothing at stake but their own honest preference, that choice is the purest demand signal available.
Every cart Dough builds is downstream of hundreds of those honest choices. The preference map is built before the user opens the app. The cart is ready before they ask for it.
The result is structurally different from anything else in grocery delivery. Users who approve a Dough cart have already decided. They are not browsing. They are not comparing prices. They are not wondering what to cook.
They chose these specific fresh and packaged food products — repeatedly, honestly, over time — and Dough assembled those choices into a cart they confirmed before transmission.
That is not traffic at the top of the funnel. That is a decision already made, arriving at the bottom.
Why this is different
Users arrive with interest but no commitment. They compare, reconsider, and abandon. Cart abandonment is structural — built into the discovery model.
Users arrive with a confirmed cart built from their own declared preferences. The decision was made upstream — through honest comparison, not browsing pressure.
Platforms infer what users might want based on what they've bought before. They are optimizing for repeat behavior, not actual preference.
Dough captures what users genuinely want through direct comparison. No inference. No guessing. Declared, confirmed, and mapped before the cart is ever built.
Where Dough is headed
Dough is in active development with a consumer launch planned for 2026, seeding across food-forward communities in New York City before expanding nationally.
Dough is evaluating grocery delivery partnerships for its initial market launch and national expansion. Dough is targeting 500 to 1,000 active users by early 2027, with an average of 2 to 4 grocery cart approvals per active user per month across fresh and packaged food categories.
Dough handles the preference intelligence layer entirely. The delivery partner handles fulfillment entirely. Clean separation. No overlap.
Dough is a product of Sunday Company Group LLC, a food intelligence technology company.
Get in touch
Contact Dough's partnerships team to discuss integration opportunities.
hello@godough.coDough's partnerships team